Thursday, July 22, 2010

Dear Target,

What's $2183.70 to a big company like you, beloved by millions of shoppers throughout the land, with sales of $63.4 billion during 2009? Not much, but it's what my little family of three spent at your stores in 2009 and 2010, up to now. I know you don't need me anymore. After all, your 2009 results "reflect the strongest retail segment profit in [your] history".

It's been grand, or, dare I say "Super", but I think it's time we see other people. You see, we don't agree about a few fundamental things, and it's standing in the way of this relationship going any further.

You think it's OK to deny women the right to choose their reproductive and sexual destiny, even as you partner with the Minnesota League of Women Voters.

You think it's just dandy to keep certain people from marrying the ones they love, even though you say you are trying to "foster an inclusive culture."

You believe it's a good idea to fund private schools at the expense of public schools, and furthermore, that the federal government should have no say in public education, even as you work to improve school libraries.

You think it should be harder for Americans to vote, even as you advocate voter education, and you believe Arizona's new immigration law is a good idea, even though you say "diversity is a core value throughout every area of [your] company."

You are proud of your NRA endorsement, even as you work with police officers "as trusted partners... to strengthen public safety."

You don't believe in global warming, even though though you say you "know what's good for the environment is good for everyone."

You don't believe in evolution, even though you "play an active role in supporting education."

Or, at least, that's what you are saying to me when you give $150,000 to an organization that is supporting Tom Emmer in the race for Minnesota governor. The above are deeply contradictory statements, and I can't reconcile the politician's beliefs with your company's stated goals, activities, and policies.

Clearly, these are things we can't overcome, "dealbreakers", I think they call them, so I'll be taking my money elsewhere from now on.

I know what you'll say. You'll say that you are non-partisan, you are just looking out for number one, and you will support anyone who you think supports you. You will say that you have given $80,000 to Democrats and $103,500 to Republicans in 2010, so it's pretty much equal.

You say you want to support Minnesotans, and that you love being here. You say you do a lot of good for the country in communities & schools.

But you never loved me. You never cared. And without me and countless other lefties, liberals, and progressives who support you, you are nothing. You can go ahead and support candidates who you say support business, but when those candidates are supporting business over supporting people, those people have less disposable income to spend in your stores.

When those candidates have beliefs that fly in the face of human rights, science, facts, and the common good, I have to draw the line.

Your 2007 Marketing Plan says that 93% of your shoppers are women, their median age is 41, their median household income is $63 thousand, 45% have children at home, and 48% have completed college. In that plan, it was advised that you branch out and find new markets, so I release you. May you be happy in the life that you have chosen.

I can get my tee shirts and baby bubble bath elsewhere.



p.s. Best Buy, you can be expecting a similar notice.

Note: Target CEO tries to explain. Oh, ok, then...

Open Secrets: Target Corp PAC expenditures
Open Secrets: Target Corp PAC Summary
Open Secrets: Center for Responsive Politics
American Public Media PAC*Men
Target: Our Company


Anonymous said...

ps...thanx kitten fer all the detailed leg i can go back to spend'n more time read'n my inches magazine :)

kittywhumpus said...

This company does a lot of good things, and it does seem like they are really trying.

Therefore, it does not make sense to me that they would support a candidate who they perceive will help them only on the business side.

I understand that they are a for-profit business in a capitalist society, and their bottom line is profit, but you can't elect just the business part. (His economics are fishy, too, by the way.) You also get the heterosexist, anti-science, anti-environment, tea party mentality along with it.

MikeMa said...

Well done Ms Whumpus! I had heard of this depressing stand by Target and sent the info to my daughter in CO to alert her and her friends to alter their shopping habits and why. I will now send her the link to your letter to support the cause.

With SCOTUS ruling to open the floodgates, boycotts are almost the only way to be heard in the mostly rethuglican board rooms.