Here's one way to say it:
Focus on the Family is airing an ad during the Superbowl.
Reaction: well crap. This is a hateful organization, but if they have the money, who's to say they can't?
Here's another way to say it:
CBS is airing a Focus on the Family ad during the Superbowl.
Reaction: basically the same as above, with the added bonus that I can feel superior for watching almost no network television.
And yet another way to say it:
CBS is airing a Focus on the Family ad during the Superbowl, but refused to air an ad by Moveon.org in 2004.
Reaction: that totally blows, and shows a clear bias. They should have standards. But then again, they are a business and can make their own business decisions.
Clearly, Focus on the Family is doing it for publicity. Meaning, not the publicity it will get from the 30-second ad, but the publicity it is getting due to the protests about the ad. If everyone had ignored it, what would FotF really get out of it? But if everyone ignored it, would that be giving it tacit approval?
If the ad gets pulled, they win. They get even more publicity and also get to whine about how conservatives and Christians are persecuted. Also, they get more donations.
If the ad airs, they win.
They still get all the publicity from the hype, more people see the ad, they feel vindicated, they get more donations, they feel that they have triumphed over godless liberals.
If the ad gets pulled, we win...
We show that enough people care enough to loudly disagree with them. Small consolation.
Basically, they win. They have already won. No one is going to care that many who oppose CBS's airing of this ad are simply calling for standards. No one is going to care that they would not air Moveon.org's ad. Those pesky little facts don't matter to a large section of Americans (see: President Obama's birth certificate, death panels, H1N1 vaccine conspiracy, etc.).
Basically, God got all up in the NFL's business sometime during the late '80's/early '90's, and there's nothing we can do about it. He's on both sides of every game, and he clearly cares deeply about touchdowns and extra points. Though he's not so hip on safetys.
Apparently, this ad contains the same cloying nonsense that we always hear, basically, what if (insert famous person's name here)'s mother had chosen abortion?
What if? What if nothing. We would not know the difference. It's not an argument; it's something that didn't happen. This argument never gets used as "What if (insert name pulled from obscurity here)'s mother had chosen abortion?" or "What if your mom had chosen abortion?" (answer: she didn't, and if she had, I would not be here, and I would not know the difference, nor would anyone else) or, as these people like to bring up Hitler so much, "What if Hitler's mother had chosen abortion?"
We still would not know the difference because we would not know that the thing that would have happened would have happened if not for X, but it's the flip side of "What if football player's mom had chosen abortion?"
In fact, it makes that question sound incredibly shallow and petty.