Liberty Mutual is running these short commercials on PBS. I don't know if they are on network TV, too, but I suspect they are. In them, you see some "accident waiting to happen", like a banana peel on a sidewalk, or a rollerskate on a stair. The lower half of a khaki-dressed man walks into view and puts down an orange construction cone or puts up yellow "caution" tape around the obstacle and walks away. This is supposedly because they are into preventing accidents, no matter how small, they are looking out for us, and I guess that a board room of rich people removed from every day life saw the presention from the ad company and thought "oh my goodness how cute and clever" and paid loads of money to produce them.
What the fuck?
Just pick the shit up.